Work
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Parallel Practice of Cleveland, Ohio is a graphic design studio that captures and distills the essence of any organization into a compelling and flexible kit of visual parts. We then make consistent applications of the brand across multiple touch points: business cards, stationery, marketing collateral, websites, interactive presentations—even signage.
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About
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Brian Frolo, Founder and Principal, received dual Bachelor of Architecture and Bachelor of Science degrees from Kent State University (KSU) in 1993. After summer internships with Northeast Ohio firms Payto Architects, Richard Fleischman Architects and Skidmore, Owings and Merrill (Chicago), he settled in his hometown of Cleveland. Five years at van Dijk, Pace, Westlake Architects (now Westlake, Reed, Leskosky) were followed by nine years at FORUM Architects where his initial role as building designer morphed into one as graphic designer for several internal and external assignments.
Brian is also a part-time professor of architectural design at KSU. With his wife, Karen, and children he serves the Northeast Ohio homeless community by conducting a chapel service held monthly at The City Mission, a local shelter.
News
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February 5, 2009
Parallel's design for the Green Smart Gifts website has been selected for publication in Crescent Hill Books/HarperCollins Publishers June release of The Big Book of Green Design.
January 26, 2009
Parallel's identity, web and collateral work for Greencore Architectural Products has also been selected for publication in Crescent Hill Books/HarperCollins Publishers June release of The Big Book of Green Design.
A restrained color palette, an expressed grid and the frank use of the Helvetica typeface convey the efficiency and modularity of Greencore Architectural Products' sustainable building panels. With just a handful of 'moving parts', a consistent visual language is maintained from the logo through the website.
